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Marketing research companies have been paying people to take part in paid surveys for cash and focus groups for almost as long as manufacturers have been creating and marketing products to the public.
The simple fact is that gathering consumer information on their current products and services can determine what marketing methods will work best for existing products and help management decide whether a new product is worth spending the money needed to develop it.
The internet has made the survey process faster, easier and cheaper as well as giving manufacturers a wider potential audience.
Since internet users can answer the surveys at their convenience, the companies can get a larger response than they can with other methods. Unless a survey takes less than two or three minutes, most people won’t bother filling them out unless they are rewarded in some way. So, paid surveys for cash are definitely real.
Just be careful to check out any of the paid surveys for cash sites you are planning to register with to see if others have labeled them as scams. Unfortunately, there are many scam sites out there also. But, there are also legitimate paid surveys for cash sites as well.
You just have to do your homework. Visit the site and if you like what you see, check them out before you register.
Remember, if you want to supplement your income, taking paid surveys for cash is an excellent choice. Will you be able to quit your day job? Possibly, but for most people, paid surveys are a method to buy things they otherwise cannot afford.